It always seems like website development takes forever! The simple fact is that if you want your website to be effective that is exactly how long it takes, forever. An effective website can never be declared DONE!
I know you want to say it, I know how nice it would be not to have to think about it but business is business and your competitors are always trying to make their site just a little better than yours.
Moreover, search engines are constantly changing the way they rank your website. Hackers are always finding new ways of breaking into your website and just in case you think you have all that secure….you customer base is changing the things they find interesting.
If you think about your website like a brick and mortar storefront you will realize that you probably wouldn’t dream of opening a store, polishing all the glass, painting a new sign and stocking fresh merchandise then never changing anything after that. Things change, age and break in a physical store, windows need to be rewashed regularly, signs need to be changed, sales need to be advertised, merchandise needs to be refreshed.
In a website much the same attention is needed. I used to work with a team called “A Fresh Set Of Eyes” we would be engaged to walk into stores and businesses and look at them as a customer or client might. Even the most diligent store manager can become accustomed to the things that gradually deteriorate. It takes a fresh set of eyes to see the display with sagging brochures, notice the slight odor that has crept into the carpet, etc. in a physical store and it takes a fresh set of eyes to notice disparities in your website.
1. Look at every page of your website at least once a week, once a day is even better!
2. Make it easy for people to give you feedback. Don’t tuck your contact information away in some hard to get to corner of your site. I like to put an easy fill in comment box at the bottom of each page.
3. Make sure you have your website address on your card. When you meet someone, give them a card and ask them if they will do you a favor gift you with “A Fresh Set Of Eyes”. It will increase the likelihood that they will visit your site and most people will give, even strangers, an honest opinion.
It Takes A Village To Build A Website